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Melchester has been a popular holiday hotspot since Victorian times. But why do so many visitors continue to choose the town for a summer break or a weekend getaway?
Here's a quick round-up of the six main attractions...
Location, location, location
If you're looking for the go-to holiday destination, Melchester ticks all the boxes. It's easily accessible, with a major motorway close at hand, an airport just down the road and fast, regular train services direct from London. At the same time, it has that all-important relaxed, away-from-it-all feel, with an un-crowded beach and seafront, a small-town vibe and acres of beautiful coastal countryside to explore.
Melchester's shopping centre offers much more than you might expect in a seaside town. There's everything from your favourite big brands to small independents stocking interesting gifts, retro fashions and stylish modern artworks. Down on the seafront you'll find more establishments hoping to tempt you to part with your holiday spending money, including traditional sweet and chocolate emporia, souvenir shops and kiosks selling beach and leisure goods.
This part of the country is a heaven for foodies, with all kinds of eateries, from ethnic specialists to Michelin-starred gourmet restaurants. Mouth-watering menus make the most of freshly-caught fish and high-quality 'field to fork' products, such as locally reared Kobe beef and free-range pork. Many of the products used by local chefs can be bought in the town's delis and artisan foodstores.
Melchester's award-winning Blue Flag beach is a sweeping stretch of golden sand, which slopes gently into the sea. So, it's not only a great place to stretch out on a sun lounger, but is also safe for swimming, watersports or a splash-about with the kids. The newest addition to the seafront is the Riptide Surf School, which offers great-value lessons for beginners, as well as expert coaching for experienced surfers.
History and culture
Follow Melchester's heritage trail and explore the fascinating people and events that have shaped the town over six centuries. As for those with an affinity for the Arts, there's plenty to satisfy even the most ardent culture vulture, including galleries and live performance spaces.
Leisure and entertainment
Go ten-pin bowling, play the slot machines on the Pier, ride a roller coaster or have a game of crazy golf. The traditional pastimes of the British holiday resort are all available, along with more modern attractions, including Laser Quest, paintballing, zorbing, skateboarding and zip wires.